The first advantage is the most obvious one: it’s your own brand. By opting for white labelling your own brand, your message stays consistent, and you can keep building on the goodwill your brand has already gained amongst your customer base. If clients already trust your branding, this trust will automatically transfer onto the new products as well. Consumers love what they recognise, so if they already love your brand, they will be happy and excited to see the brand they know on the product they want.

It’s also possible that although your brand doesn’t have a lot of recognition yet, you know the look and feel your product should have. You did your market research, you know who you are aiming at selling your products to, and you also know what the look and feel of the products should be. Creating a match between what your customers are looking for and what your new brand looks like is a good recipe for success.